Switchtec Boosts Growth With Online Sales And Business Processes Overhaul

switchtec premises4 July 2019. Staffordshire-based supplier of electrical and electronics components, Switchtec, has launched a new e-commerce website and upgraded its software applications to support a growing customer and product base.

Switchtec Ltd operates as a UK franchisee for world-wide manufacturers of components. The company is a specialist in the supply of electromechanical, electrical and electronic components. For more than thirty years, Switchtec has provided a dedicated service to its wide UK customer base. With our emphasis on customer service; Switchtec carries over seven thousand product lines ex-stock ready for immediate despatch.

The company was founded in 1982 and run from a garage, but is now based out of a warehouse in Stone, with 20 employees and a multi-million pound turnover. Until recently, like many distributors and wholesalers, it had limited e-commerce presence and used bespoke outdated software, manual processes and a separate CRM system.

Switchtec, recognising the need for efficiency and increased productivity, launched a new e-commerce website using eShop, and overhauled its business processes by implementing an integrated CRM, accounts and purchasing software, called prof.ITplus.

Implementing an e-commerce website was a major step in expansion for Switchtec, and after seeing strong sales from the company’s eBay account, Switchtec Managing Director, Jeremy Lester, said, “we haven’t looked back. We’re not setting the world on fire but it’s a part of the business we couldn’t be without. We have a minimum order value over the phone of £25, so we often have smaller orders going through the site because there isn’t that restriction. This is because the order is automatically processed, and a picking list is simply delivered to the warehouse team which cuts out the administration work.”

The e-commerce website has also enabled the company to improve customer service: “If we have a customer on the phone who is unsure of the exact product they’re trying to order, we direct them to a product page on the website, which has the relevant datasheet attached, and ask ‘Is this what you’re looking for?’ This gives the customer peace of mind that they’ve ordered the correct item, which in turn reduces returns and extra administration”, continued Jeremy.

eShop e-commerce platform and prof.ITplus, an ERP (enterprise resource planning) software are developed by Kidderminster’s OGL Computer and have made Switchtec more efficient in many areas of the business including purchasing. Jeremy explained: “We used to print and manually go through all purchase orders line by line. It was a full-time job because it was so labour intensive.

“But now, with prof.ITplus, we have streamlined the process, automated a lot and the role is now part-time.”

Ultimately, stock is at the heart of Switchtec’s success. To expand its portfolio and grow in the UK, the company now has an ERP software that connects all business processes and allows them to run efficiently. Jeremy explained: “For us as a distributor, stock is everything and the stock management module is great. The way you can extract information to run stock reports is probably my favourite feature. The stock module handles perpetual stock checks, reports, dispatching and more, so the system is perfect for distributors as a whole.”

Nick Davies, Head of Software Development at OGL Computer, commented: “Increasingly more purchases are made online, so an e-commerce website linked directly to the warehouse has given Switchtec a new sales channel and increased sales. Additionally, boosting productivity by decreasing administration burden, improving communication and linking disparate processes and applications is key to remaining competitive in any wholesale business, and Switchtec has benefitted tremendously from their business overhaul.

“The savings made using a single software to manage operations, from ordering, stock control to dispatch, mean that Switchtec can expand its operations.”

About OGL Computer
OGL Computer is the technology partner to over 1,200 UK businesses, including small, growing businesses as well as multi-site enterprise businesses. We are accredited by the world’s leading IT and cyber security vendors, to deliver best-in-class IT, business software and cyber security solutions. We are incredibly proud of our 40-year heritage and our unique proposition whereby our three specialist divisions work closely together to deliver the complete technology package to our customers.

OGL Computer is the author and developer of prof.ITplus, a fully integrated ERP solution for stockists, distributors and wholesalers across the UK. prof.ITplus offers a wide range of modules including: CRM, Sales Order Processing, Warehouse & Stock Management, Accounts & Invoicing, Sales Analysis and eCommerce integration, which takes care of all common business processes to deliver greater efficiency and profitability. prof.ITplus is the premier choice for organisations looking to drive their business forward.

Find out more: call 01299 873 873 or email This email address is being protected from spambots. You need JavaScript enabled to view it.

 

Tags: Switchtec Ltd, Distributor News, Electrical Industry News, e-lec.org