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MK Electric Sets Great Store by its New App

mkMK Electric – the UK’s leading manufacturer of wiring devices and accessories – is delivering yet another first for the electrical specification sector with the launch of its own App for the iPhone, iTouch and iPad.

It is designed to make full specification information accessible at all times, so doing away with the need for laptops or the ‘big book’.

As a result, installers and specifiers will now be able to access literature such as the MK Specification Guide on the move, making hundreds of pages of detailed product information available on these popular mobile devices. As with other iPhone apps, the MK App has full touch-screen functionality so that users can enlarge pages up to 200% with a tap, ‘pinch’ the image to zoom to any desired level from 1%-200% and ‘flip’ from page to page by wiping a finger across the screen. Users can also view pages in either portrait or landscape format, depending on how the device is held.

The MK Electric App will initially enable users to locate electrical wholesalers or stockists by GPS, when it will list branches and their distance from the user in miles. It is easily downloaded via the iTunes App store and is free. Updates will automatically be notified to users who can then accept the upgrade and download it via the App store.

Navigating the ‘book’ is simple, as instructions at the beginning make clear: users can go to any page directly by entering a page number on the alphanumeric keypad, touching a thumbnail of the required page or entering a search term.

Users can share this App with others in three ways – emailing it or posting it onto either a Twitter or Facebook page.

The new App is part of Honeywell ED&S’ policy of moving to digital formats. They are faster to update and more accessible to customers as well as being sustainable as they require no paper, ink or logistics. And it is a move that’s proving popular. For instance MK Electric’s online version of the Specification Guide has been downloaded 7000 times since its launch. MK Electric intends to add further technical books to the App library over the course of the year.

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