MK Electric introduces ‘The Decorative Collection’, a new range of finishes inspired by the latest interior design trends, which will meet the most demanding customer and client requirements whilst still retaining the quality, reliability and safety standards that MK Electric is renowned for.
The new finishes are a result of extensive customer feedback and research into the forthcoming trends in interior design as well as investment and development at the UK manufacturing site to improve sustainability, quality and customer choice.
Customers can now choose from 16 standard finishes across the four popular MK decorative wiring device ranges, Aspect (screwless), Edge (flatplate), Alloy (contemporary sharp edge) and Albany Plus (classic rounded edge), providing an end product to suit all project requirements. The finer details, such as matching metal rockers and black or white inserts provide design accents required by architects, interior designers and consultants.
In addition to the 1,000 standard product variants available, the MK Design Service can also customize products with enhanced product functionality, or even provide colour matching and special finishes to fit within an existing interior design scheme. This service meets an accelerated demand for bespoke wiring devices in hotels, high-end property developments and other creative projects – a trend that is developing not just in the UK but worldwide in regions such as the Middle East.
In order to cater to this trend, MK Electric consulted with AkzoNobel – parent-company of paint brand Dulux – which advised on key colour ranges from its laboratory in Paris. The internationally renowned architect, colour specialist and Global Design Manager of AkzoNovel, Per Nimer, has personally inputted ideas on seasonal colour trends for 2012.
After extensive research and development, MK Electric re-invested heavily into its award-winning manufacturing plant in Southend, UK, to provide the capability for the in-house production of the new finishes. The UK plant is where 74 percent of the company’s products are manufactured, and prides itself on superior manufacturing techniques which result in less than 0.001% product faults.
Jason Ng, Marketing Communications Specialist for MK Electric, said: “Our ‘Voice of Customer’ research, and experience within many global markets, tells us Interior Designers, and Architects are basing their wiring devices purchase decisions on form as well as function. The products must have the aesthetic qualities to match the interior design scheme – colour, finish, profile – as well as the functional elements to meet the demands of the users of the space.
mk electric,decorative collection,wiring accessories,electrical industry,electrical digest,www.electricaldigest.co.uk