Designing Demand is an innovative programme to help businesses develop a strategic project, enabling them to use design more effectively. The programme focuses on how design drives improved performance and produces a stronger bottom line. Design can affect every aspect of your business from the first impression created by a company letterhead, the design of a product or packaging, to consistent communication which builds customer loyalty.

The programme has been trialled by the Design Council with more than 600 businesses across the UK. Feedback has been extremely positive - for example 88% of those said that their strategic design projects were critical to their business success.

To maximise your profits through better design reserve your space now on our FREE interactive workshop, which will demonstrate how the different aspects of design can impact on your business.