Powerstar, the multi award-winning voltage optimisation system developed by Yorkshire based company EMSc (UK) Ltd is to be used as a marketing case study by Sheffield Hallam University students in two third year degree modules.

Powerstar case studies will be taught in Media Campaign Management as well as Product Innovation and Development as part of the University’s BA (Honours) Marketing course. Dr. Alex Mardapittas, managing director and inventor of Powerstar, has also been asked by the University to take part as a guest lecturer.

Alex Mardapittas commented, “It’s truly an honour to be invited to present our marketing strategy for Powerstar to Sheffield marketing students. Particularly as the solution has become the UK’s leading voltage optimisation product. It is also great to see the University is supporting local ‘Made in Sheffield’ awarded companies, like ourselves, who are continuing the manufacturing tradition in the city.  We already employ graduates from the University and we look forward to us developing a long term relationship.”

EMS’s market leading voltage optimisation system, is the most efficient voltage optimisation solution in the world and can save up to 26.1% of total electricity consumption and related CO2 emissions, all without compromising the supply to electrical equipment. The payback period after installing the product is typically between 0.8 and 2.5 years.

The BA (Honours) Marketing Degree at Sheffield Hallam University provides students with expert knowledge in applied marketing concepts, together with practical and professional experience to help students develop skills.

EMSc (UK) Ltd

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